What to Look for in Co-founders - Intention, Intuition or Intelligence?

December 28, 2025 • 7 min read • Startups

Before talking about what to look for in co-founders, it is important to understand why we need co-founders in the first place. Co-founders bring diverse skills, perspectives, and resources that can significantly enhance a startup's chances of success. They can share the workload, provide emotional support, and contribute to strategic decision-making. However, not all co-founders are created equal, and choosing the right ones is crucial.

One thumb rule is to look for co-founders who complement your skills and fill gaps in your expertise. For instance, if you are strong in technical skills but lack business acumen, finding a co-founder with a background in business development or marketing can be beneficial.

The Three Key Qualities

When embarking on the journey of building a startup, one of the most critical decisions you'll make is choosing your co-founders. The right co-founder can be the difference between success and failure. But what qualities should you prioritize when selecting a co-founder? Should you look for intention, intuition, or intelligence? Let's explore these three attributes to help you make an informed decision.

1. Intention

Intention refers to the purpose and commitment a potential co-founder brings to the table. A co-founder with strong intention is deeply passionate about the startup's mission and vision. They are willing to invest time, effort, and resources to see the venture succeed. When evaluating intention, consider the following:

2. Intuition

Intuition is the ability to make decisions based on gut feelings and instincts. A co-founder with strong intuition can navigate uncertainty and make quick, effective decisions. When assessing intuition, consider:

3. Intelligence

Intelligence encompasses cognitive abilities, problem-solving skills, and knowledge. A co-founder with high intelligence can contribute significantly to the startup's growth and innovation. When evaluating intelligence, consider:

Making the Choice: Which Matters Most?

While intention, intuition, and intelligence are all valuable qualities in a co-founder, the ideal candidate will often possess a combination of these attributes. Prioritize finding someone whose intentions align with yours, who can navigate uncertainty with intuition, and who brings intelligence to the table. By carefully considering these factors, you'll be better positioned to build a strong founding team that can drive your startup toward success.

If You Have to Choose Two

If you have to select two out of the three, intention and intuition often take precedence. A co-founder with strong intention ensures commitment and alignment with the startup's vision, while intuition allows for agile decision-making in the face of uncertainty. Intelligence is undoubtedly important, but it can sometimes be supplemented through hiring or advisory roles. Ultimately, the right balance will depend on your specific startup needs and personal strengths.

If You Have to Choose One

If you have to select one quality, intention is often the most critical. A co-founder with genuine passion and commitment to the venture can inspire and motivate the team, fostering a collaborative and resilient culture. While intelligence and intuition are valuable, they may not compensate for a lack of dedication and shared vision. Therefore, prioritize intention when choosing your co-founders to ensure a strong foundation for your startup's success.

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